TY - JOUR
T1 - Religious values and social distance as activators of norms to reduce food waste when dining out
AU - Filimonau, Viachaslau
AU - Matute, Jorge
AU - Kubal-Czerwińska, Magdalena
AU - Mika, Mirosław
N1 - Funding Information:
This study was supported financially by the Polish National Agency for Academic Exchange ; grant number PPN/ULM/2020/1/00043 ; grant recipient Dr. Viachaslau Filimonau.
Publisher Copyright:
© 2023 The Authors
PY - 2023/4/10
Y1 - 2023/4/10
N2 - Empirical research is required to identify psychological and psychographic factors which can activate or amplify norms of foodservice customers towards food waste reduction. By surveying 446 foodservice customers in Poland, a country with a large population of religion followers, this study examines the influence of religious values on personal norms and explores the moderating effect of social distance on injunctive norms. The results indicate that religious values do not activate personal norms directly but affect them indirectly via such mediating factors as the feeling of compassion and family upbringing. Close encounters, such as family and friends, amplify the effect of injunctive norms while distant encounters, such as fellow countrymen, do not. This suggests that measures for food waste reduction should be designed to appeal to the foodservice customers' feeling of compassion. The measures should also remind foodservice customers that their (grand)parents and friends would disprove food waste.
AB - Empirical research is required to identify psychological and psychographic factors which can activate or amplify norms of foodservice customers towards food waste reduction. By surveying 446 foodservice customers in Poland, a country with a large population of religion followers, this study examines the influence of religious values on personal norms and explores the moderating effect of social distance on injunctive norms. The results indicate that religious values do not activate personal norms directly but affect them indirectly via such mediating factors as the feeling of compassion and family upbringing. Close encounters, such as family and friends, amplify the effect of injunctive norms while distant encounters, such as fellow countrymen, do not. This suggests that measures for food waste reduction should be designed to appeal to the foodservice customers' feeling of compassion. The measures should also remind foodservice customers that their (grand)parents and friends would disprove food waste.
KW - Consumer behaviour
KW - Environmental norms
KW - Food waste
KW - Religion
KW - Restaurant
KW - Social distance
UR - http://www.scopus.com/inward/record.url?scp=85146429449&partnerID=8YFLogxK
UR - http://hdl.handle.net/20.500.14342/4726
U2 - 10.1016/j.scitotenv.2023.161645
DO - 10.1016/j.scitotenv.2023.161645
M3 - Article
AN - SCOPUS:85146429449
SN - 0048-9697
VL - 868
JO - Science of the Total Environment
JF - Science of the Total Environment
M1 - 161645
ER -