@inbook{9499f702a9854de5a6169b5496d070e8,
title = "Reciclando la relaci{\'o}n con el ciudadano. La publicidad institucional 2.0",
author = "\{Rom Rodr{\'i}guez\}, \{Jos{\'e} Antonio\} and \{Curto Gordo\}, V{\'i}ctor and Carolina Sorribas-Morales",
note = "ROM, J.; CURTO, V.; SORRIBAS, C.",
year = "2009",
month = jan,
day = "1",
language = "Espa{\~n}ol",
isbn = "978-84-692-2290-4",
editor = "\{Salas Nestares\}, \{Mar{\'i}a Isabel\}",
booktitle = "Actas del I Congreso Congreso Internacional Brand Trends",
publisher = "Universidad Cardenal Herrera - CEU",
}