TY - CHAP
T1 - Projects of passion
T2 - Lessons for strategy from temporary art
AU - Svejenova, Silviya
AU - Pedersen, Jesper Strandgaard
AU - Vives, Luis
PY - 2011
Y1 - 2011
N2 - This chapter advances the notion of projects of passion as a class of phenomena for which profit seeking is secondary to the pursuit of a "calling." Drawing on a comparative case analysis of seven temporary art projects realized over 35 years by renowned artist-entrepreneurs Christo and Jeanne-Claude, it defines a theoretical model of the unique elements and aspects of the process through which projects of passion unfold. In the model, freedom and novelty are singled out as unique drivers of project motivation, individual business models and rhetorical strategies as process mechanisms, and authenticity and impact (the aesthetic, social, and economic value appropriated by third parties) as project outcomes. The chapter concludes with implications for the strategic management of projects and opportunities for further research.
AB - This chapter advances the notion of projects of passion as a class of phenomena for which profit seeking is secondary to the pursuit of a "calling." Drawing on a comparative case analysis of seven temporary art projects realized over 35 years by renowned artist-entrepreneurs Christo and Jeanne-Claude, it defines a theoretical model of the unique elements and aspects of the process through which projects of passion unfold. In the model, freedom and novelty are singled out as unique drivers of project motivation, individual business models and rhetorical strategies as process mechanisms, and authenticity and impact (the aesthetic, social, and economic value appropriated by third parties) as project outcomes. The chapter concludes with implications for the strategic management of projects and opportunities for further research.
UR - http://www.scopus.com/inward/record.url?scp=84886537317&partnerID=8YFLogxK
U2 - 10.1108/S0742-3322(2011)0000028022
DO - 10.1108/S0742-3322(2011)0000028022
M3 - Chapter
AN - SCOPUS:84886537317
SN - 9781780521923
T3 - Advances in Strategic Management
SP - 501
EP - 527
BT - Project-Based Organizing and Strategic Management
A2 - Cattani, Gino
A2 - Ferriani, Simone
A2 - Frederiksen, Lars
A2 - Taube, Florian
ER -