Projects of passion: Lessons for strategy from temporary art

Silviya Svejenova, Jesper Strandgaard Pedersen, Luis Vives

Producción científica: Capítulo del libroCapítulorevisión exhaustiva

9 Citas (Scopus)


This chapter advances the notion of projects of passion as a class of phenomena for which profit seeking is secondary to the pursuit of a "calling." Drawing on a comparative case analysis of seven temporary art projects realized over 35 years by renowned artist-entrepreneurs Christo and Jeanne-Claude, it defines a theoretical model of the unique elements and aspects of the process through which projects of passion unfold. In the model, freedom and novelty are singled out as unique drivers of project motivation, individual business models and rhetorical strategies as process mechanisms, and authenticity and impact (the aesthetic, social, and economic value appropriated by third parties) as project outcomes. The chapter concludes with implications for the strategic management of projects and opportunities for further research.

Idioma originalInglés
Título de la publicación alojadaProject-Based Organizing and Strategic Management
EditoresGino Cattani, Simone Ferriani, Lars Frederiksen, Florian Taube
Número de páginas27
EstadoPublicada - 2011

Serie de la publicación

NombreAdvances in Strategic Management
ISSN (versión impresa)0742-3322


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