Resumen
This is an opening address to the participants in the EGOS 2009 Pre-Colloquium activities. It unravels an understudied logic for a business model development and change, that of passion maximization, and juxtaposes it to a traditional profit-maximizing logic. Opportunities for passion-maximizing value creation are discussed in the context of creative industries.
Idioma original | Inglés |
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Estado | Publicada - 29 jun 2009 |
Evento | 25th EGOS Colloquium - Duración: 29 jun 2009 → 4 jul 2009 |
Conferencia
Conferencia | 25th EGOS Colloquium |
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Período | 29/06/09 → 4/07/09 |