Profits for passion-maximizing: Business models and value creation in creativity-driven ventures

S. Svejenova Velikova, L. Vives

Producción científica: Contribución a una conferenciaContribución

Resumen

This is an opening address to the participants in the EGOS 2009 Pre-Colloquium activities. It unravels an understudied logic for a business model development and change, that of passion maximization, and juxtaposes it to a traditional profit-maximizing logic. Opportunities for passion-maximizing value creation are discussed in the context of creative industries.
Idioma originalInglés
EstadoPublicada - 29 jun 2009
Evento25th EGOS Colloquium -
Duración: 29 jun 20094 jul 2009

Conferencia

Conferencia25th EGOS Colloquium
Período29/06/094/07/09

Huella

Profundice en los temas de investigación de 'Profits for passion-maximizing: Business models and value creation in creativity-driven ventures'. En conjunto forman una huella única.

Citar esto