Price wars and the managers who start them

M. Bertini

doi:10.1111/j.1467-8616.2014.01122.x

Price wars and the managers who start them

M. Bertini^*

^*Autor/a de correspondencia de este trabajo

Escuela Superior de Administración y Dirección de Empresas Esade

Producción científica: Artículo en revista indizada › Recensión › revisión exhaustiva

4 Citas (Scopus)

Resumen

Price wars are a fact of business life. Research by Marco Bertini sheds new light on their instigators.

Idioma original	Inglés
Páginas (desde-hasta)	52-55
Número de páginas	4
Publicación	Business Strategy Review
Volumen	25
N.º	4
DOI	https://doi.org/10.1111/j.1467-8616.2014.01122.x
Estado	Publicada - 1 dic 2014

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10.1111/j.1467-8616.2014.01122.x

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Price wars and the managers who start them

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