TY - GEN
T1 - Online Atmospherics - An Evaluation of the Current State of the Art and Future Research Directions
AU - Hernández, Eva Maria González
AU - Meyer, Jan Hinrich
AU - Trujillo, Andrea
N1 - Publisher Copyright:
© 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2021
Y1 - 2021
N2 - Previous research has demonstrated that atmospherics (lighting, scent, music, temperature, store layout, product display, etc.) impact consumers’ emotional and behavioral responses, and marketers have applied them to in-store strategies to stimulate purchases. However, in the last decades retailers are confronting a significant technological transformation and face the challenges to attract a digital consumer in an online setting. This work focuses on new insights provided by marketing researchers about the role of atmospherics in the context of online stores. We contribute to this debate by providing a systematic literature review of articles published in the last decade on atmospherics in the main journals of marketing. The present study has two main objectives: first, identify theoretical keys about the role of atmospherics in online stores. And second, recognize areas for future research.
AB - Previous research has demonstrated that atmospherics (lighting, scent, music, temperature, store layout, product display, etc.) impact consumers’ emotional and behavioral responses, and marketers have applied them to in-store strategies to stimulate purchases. However, in the last decades retailers are confronting a significant technological transformation and face the challenges to attract a digital consumer in an online setting. This work focuses on new insights provided by marketing researchers about the role of atmospherics in the context of online stores. We contribute to this debate by providing a systematic literature review of articles published in the last decade on atmospherics in the main journals of marketing. The present study has two main objectives: first, identify theoretical keys about the role of atmospherics in online stores. And second, recognize areas for future research.
KW - Atmospherics
KW - E-commerce
KW - Online stores
UR - http://www.scopus.com/inward/record.url?scp=85125266852&partnerID=8YFLogxK
UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=pure_univeritat_ramon_llull&SrcAuth=WosAPI&KeyUT=WOS:001310136600014&DestLinkType=FullRecord&DestApp=WOS_CPL
U2 - 10.1007/978-3-030-76520-0_14
DO - 10.1007/978-3-030-76520-0_14
M3 - Conference contribution
AN - SCOPUS:85125266852
SN - 9783030765194
T3 - Springer Proceedings in Business and Economics
SP - 129
EP - 136
BT - Advances in Digital Marketing and eCommerce - 2nd International Conference, 2021
A2 - Martínez-López, Francisco J.
A2 - López López, David
PB - Springer Science and Business Media B.V.
T2 - 2nd Digital Marketing and eCommerce Conference, DMeC 2021
Y2 - 29 June 2021 through 30 June 2021
ER -