No hay mal que por bien no venga

G. Costa Guix; M. Vila Fernández-Santacruz

No hay mal que por bien no venga

G. Costa Guix, M. Vila Fernández-Santacruz

Esade

Producción científica: Artículo en revista no indizada › Artículo

Resumen

Acabamos de vivir las segundas navidades en período de crisis y podemos hablar de un proceso de aprendizaje. Hace unas semanas presentamos el segundo informe del Observatorio de Consumo de ESADE. Más allá de las cifras, nos interesa resaltar dos grandes tendencias sociológicas que se pueden observar en este segundo año de crisis, en la que se denomina por algunos expertos "la era de las consecuencias". Por un lado, el consumidor ha aprendido a buscar, a comparar. Por otro lado, en el informe destacamos una segunda gran tendencia que es hacia la responsabilidad.

Idioma original	Inglés
Páginas	6-7
Publicación especializada	Savia. Revista de Economía y Gestión de Viajes
Estado	Publicada - 1 feb 2010

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title = "No hay mal que por bien no venga",

abstract = "We have just lived through our second Christmas in a period of crisis and we can now begin to talk about a learning process. A few weeks ago, we presented the second report issued by the ESADE Consumer Observatory. Beyond the numbers, we are interested in highlighting two major sociological trends observed in this second year of crisis, which some experts have called 'the era of consequences'. On the one hand, consumers have learned to search for, compare and find the channel that offers the best conditions in terms of value for money; and not just price. On the other hand, the report highlights a second major trend, this time towards responsibility.",

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AB - We have just lived through our second Christmas in a period of crisis and we can now begin to talk about a learning process. A few weeks ago, we presented the second report issued by the ESADE Consumer Observatory. Beyond the numbers, we are interested in highlighting two major sociological trends observed in this second year of crisis, which some experts have called 'the era of consequences'. On the one hand, consumers have learned to search for, compare and find the channel that offers the best conditions in terms of value for money; and not just price. On the other hand, the report highlights a second major trend, this time towards responsibility.

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No hay mal que por bien no venga

Resumen

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