Next practices: Customer-driven service innovation

Lluís Martínez Ribes

Next practices: Customer-driven service innovation

Lluís Martínez Ribes

Producción científica: Contribución a una conferencia › Contribución

Resumen

"Best practices" are useful, but managers with corporate responsibilities should go further and explore "next practices". The Master Class participants were provided with up to date methods, skills, and attitudes to be innovative when devising a service retail strategy.

Idioma original	Inglés
Estado	Publicada - 21 jul 2010
Evento	ISES Global Conference on Service Excelence, Singapore 2010 - Duración: 21 jul 2010 → 23 jul 2010

Conferencia

Conferencia	ISES Global Conference on Service Excelence, Singapore 2010
Período	21/07/10 → 23/07/10

Cómo citar

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M3 - Contribution

T2 - ISES Global Conference on Service Excelence, Singapore 2010

Y2 - 21 July 2010 through 23 July 2010

ER -

Next practices: Customer-driven service innovation

Resumen

Conferencia

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