Network strategy: A dynamic approach

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Resumen

Strategy discourse has focused primarily on the individual firm, evolving from an emphasis on industry positioning, to internal resource allocation, and finally, dynamic capabilities and learning. However the strategy discourse concerning networks remains focused on network structural attributes and static resource endowments. We argue that a theory of dynamic capabilities or adaptive behavior is lacking for business networks. We define business networks as organizations with one central player (or focal firm) and highly inter-dependent external players that collaborate in order to meet common objectives. Drawing on the literature of learning and psychology, we define four discrete modes of adaptability; 1) automatic responses, 2) assimilation, 3) accommodation, and 4) environmental enactment, describing how business networks display self-renewal behavior, learning and negotiation with the environment. A cross-case analysis of 2 distinct business networks is presented to substantiate how common patterns of business network adaptability can be applied with; a) either greater scope or breadth across industries, or b) focus and specialization in a single vertical niche. The paper concludes with implications for the theory and management of business networks, as well as limitations of our study and prospects for future research.

Idioma originalInglés
Título de la publicación alojada20th Bled eConference - eMergence
Subtítulo de la publicación alojadaMerging and Emerging Technologies, Processes, and Institutions - Conference Proceedings
EditoresM. Lynne Markus, J. Felix Hampe, Gregor Lenart, Joze Gricar, Andreja Pucihar
EditorialBled eCommerce Conference
Páginas384-397
Número de páginas14
ISBN (versión digital)9789612322045
EstadoPublicada - 2007
Publicado de forma externa
Evento20th Bled eConference - eMergence: Merging and Emerging Technologies, Processes, and Institutions - Bled, Eslovenia
Duración: 3 jun 20076 jun 2007

Serie de la publicación

Nombre20th Bled eConference - eMergence: Merging and Emerging Technologies, Processes, and Institutions - Conference Proceedings

Conferencia

Conferencia20th Bled eConference - eMergence: Merging and Emerging Technologies, Processes, and Institutions
País/TerritorioEslovenia
CiudadBled
Período3/06/076/06/07

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