Motives for participation in online open innovation platforms

The increasing need to compete on innovation, together with the prevalence of IT in our social and economic interactions has led to a globalization in the sourcing of innovation. One of the best examples of this process is the raise of on-line Open Innovation Intermediaries as both markets for innovation and a locus where innovative solutions are devised. Therefore, understanding what are the main motivations that drive the participation of people into these intermediaries is increasingly relevant. This is why this paper aims to develop an understanding on this matter with a modified version of Theory of planned behavior (TPB).