McDonald's Japan and Pokémon GO: IoT Gamification

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@article{44912a4038044ad08b8023c74f589273,

title = "McDonald's Japan and Pok{\'e}mon GO: IoT Gamification",

author = "Jorge Calvo and Lourdes Urriolagoitia",

year = "2020",

month = dec,

doi = "10.1142/S0218927520500108",

language = "English",

volume = "24",

pages = "105--121",

journal = "Asian Case Research Journal",

issn = "0218-9275",

publisher = "World Scientific",

number = "2",

}

TY - JOUR

T1 - McDonald's Japan and Pokémon GO

T2 - IoT Gamification

AU - Calvo, Jorge

AU - Urriolagoitia, Lourdes

PY - 2020/12

Y1 - 2020/12

UR - https://www.scopus.com/pages/publications/85100975208

U2 - 10.1142/S0218927520500108

DO - 10.1142/S0218927520500108

M3 - Review

AN - SCOPUS:85100975208

SN - 0218-9275

VL - 24

SP - 105

EP - 121

JO - Asian Case Research Journal

JF - Asian Case Research Journal

IS - 2

ER -