Market and competitor analysis

Gérard Martorell

doi:10.4324/9781003341284-14

Market and competitor analysis

Gérard Martorell^*

^*Autor/a de correspondencia de este trabajo

Producción científica: Capítulo del libro › Capítulo › revisión exhaustiva

Resumen

Knowing about your future customers is key to proposing a competitive product or service. Therefore, it is crucial to analyze the market and target customers. This process must include a systematic collection, analysis, and interpretation of data that will be used to develop a marketing/business strategy or solve a customer’s problem. This chapter frames this process and introduces the basic steps and techniques to build knowledge of the customers’ wishes.

Idioma original	Inglés
Título de la publicación alojada	Technology Entrepreneurship in Theory and Practice
Subtítulo de la publicación alojada	Perspectives in Science and Engineering
Editores	J. Mark Munoz, Orestis Terzidis
Lugar de publicación	London
Editorial	Taylor & Francis
Páginas	91-104
Número de páginas	14
Edición	1
ISBN (versión digital)	9781040311417, 9781003341284
ISBN (versión impresa)	9781032376646
DOI	https://doi.org/10.4324/9781003341284-14
Estado	Publicada - 11 feb 2025
Publicado de forma externa	Sí

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Market and competitor analysis

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