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Lead us not into temptation: Does family religiosity influence children's materialism?

Producción científica: Contribución a una conferenciaContribución

Resumen

The research explores the main factors influencing materialism in children aged 8-12 years using a large sample from Spain. Following a conceptual framework that classifies the factors in three groups, the study analyses the relationship of this set of factors and provides a ranking. Results suggest that external influences are more important for Spanish children than family influences.
Idioma originalInglés
EstadoPublicada - 3 jun 2014
Evento43rd European Marketing Academy Conference (EMAC 2014) -
Duración: 3 jun 20146 jun 2014

Conferencia

Conferencia43rd European Marketing Academy Conference (EMAC 2014)
Período3/06/146/06/14

Huella

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