Resumen
The research explores the main factors influencing materialism in children aged 8-12 years using a large sample from Spain. Following a conceptual framework that classifies the factors in three groups, the study analyses the relationship of this set of factors and provides a ranking. Results suggest that external influences are more important for Spanish children than family influences.
| Idioma original | Inglés |
|---|---|
| Estado | Publicada - 3 jun 2014 |
| Evento | 43rd European Marketing Academy Conference (EMAC 2014) - Duración: 3 jun 2014 → 6 jun 2014 |
Conferencia
| Conferencia | 43rd European Marketing Academy Conference (EMAC 2014) |
|---|---|
| Período | 3/06/14 → 6/06/14 |
Huella
Profundice en los temas de investigación de 'Lead us not into temptation: Does family religiosity influence children's materialism?'. En conjunto forman una huella única.Cómo citar
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