La sostenibilidad como eje de la culturaempresarial de las marcas: El caso de los "e-car"

Jorge Botey López; Ramón Martín Guart; Josep Rom Rodríguez

doi:10.5209/rev-HICS.2013.v18.44347

La sostenibilidad como eje de la culturaempresarial de las marcas: El caso de los "e-car"

Jorge Botey López, Ramón Martín Guart, Josep Rom Rodríguez

Producción científica: Artículo en revista indizada › Artículo › revisión exhaustiva

1 Cita (Scopus)

Resumen

The concept of "sustainability" goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.

Título traducido de la contribución	Sustainability as core focus of brand business culture: The case of "e-car"
Idioma original	Español
Páginas (desde-hasta)	529-547
Número de páginas	19
Publicación	Historia y Comunicacion Social
Volumen	18
N.º	SPEC. ISSUE DECEM
DOI	https://doi.org/10.5209/rev-HICS.2013.v18.44347
Estado	Publicada - 2013

Palabras clave

Advertising
Advertising investment
Climate change
E-car
Sustainability

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10.5209/rev-HICS.2013.v18.44347

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La sostenibilidad como eje de la culturaempresarial de las marcas: El caso de los "e-car"

Resumen

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