La influencia de la personalidad en el uso de Instagram

Instagram is a constantly growing online social network that, and as such it is necessary to know how people present themselves in this context and how personality influences their use of the network. The objectives of the present study were to use the Five Factor Model to study the influence of personality on the Instagram use and to analyse the personality differences between Instagram users and non-users. In order to assess personality, the Neo Five Factory Inventory (NEO-FFI) was administered, and to analyse Instagram activity an ad hoc questionnaire was used. The 401 participants were recruited through online social networks: 262 of them were Instagram users and 139 non-users. Positive correlations were found between extraversion and users' the number of followers and the number of other users they follow. Regarding the age of the participants, significant differences were found in the groups of age ranges of 18-25 years old and 26-35 years old. Specifically, people in these more extraverted age ranges follow more users and have more followers on their Instagram accounts. Meanwhile, a positive correlation was found between openness to experiences, and number of posts and number of followers on Instagram. Conscientiousness correlated with a greater number of posts, but only in one age group: users 26-35 years old. No significant correlations were found with neuroticism and agreeableness. Finally, it was observed that people who use Instagram have higher levels of extraversion than those who do not have an account on this social network. These results highlight the influence of personality on Instagram.