Is there a new commerce in Europe?

There is increasing use of the term new commerce within Europe. Consideration is given to the relationship between the concept of new commerce and that of the new economy in the USA. Parallels are drawn between the respective innovation-growth cycles. An attempt is made to identify several possible characteristics of new commerce and a case is made for the emergence of new structures and relationships that could justify the use of the term. Suggestions are made for research into analysing new commerce.