International retailing plans and strategies in Asia

John A. Dawson; Jung-Hee Lee

International retailing plans and strategies in Asia

John A. Dawson
, Jung-Hee Lee

Producción científica: Libro

Resumen

International retailing plans and strategies in asia examines the strategies of Western retailes entering Asian markets and provides specific case examples showing why some companies have failed in Asia -a s well as factors that have helped others succeed.

Idioma original	Inglés
Número de páginas	207
Estado	Publicada - 1 jul 2005
Publicado de forma externa	Sí

Cómo citar

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title = "International retailing plans and strategies in Asia",

abstract = "International retailing plans and strategies in Asia examines the strategies of Western retailes entering Asian markets and provides specific case examples showing why some companies have failed in Asia -as well as factors that have helped others succeed.",

author = "Dawson, \{John A.\} and Jung-Hee Lee",

year = "2005",

month = jul,

day = "1",

language = "English",

isbn = "0-7890-2888-3",

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International retailing plans and strategies in Asia

Resumen

Huella

Cómo citar