Interactividad en la prensa online. Una comparativa en diarios regionales y de referencia en Cataluña 1

Joan Francesc Fondevila Gascón, Fátima Vila, Josep Rom Rodríguez, Marc Perelló Sobrepere

Producción científica: Artículo en revista indizadaArtículorevisión exhaustiva

3 Citas (Scopus)

Resumen

In the interconnected and always on world, the media and their readers face a continuous transformation of their relationships. Multimedia, hypertext and interactivity, as differentiating and disruptive aspects in the relationship between online media and users, have been studied from many different perspectives and today concentrate much of the marketing research around the effects and possibilities of the dissemination strategies of digital media. From the comparative analysis of four of the reference portals in the regional online press of Catalonia -Diari del Maresme, Vilaweb, Diari Ara and La Vanguardia-, this research analyzes the perception around the parameters of interactivity and the nature and penetration of them, as well as the main dynamics that have to do with online relationships between media and readers. It is concluded that the assessment of interactivity and its necessary components (broadband, conversation, engagement, quality of experience, always on, recommendation and community creation) is positive, although listening to the reader's initiative in the setting agenda is improved.

Título traducido de la contribuciónInteractivity in the online press. a comparison in regional and reference newspapers in catalonia
Idioma originalEspañol
Páginas (desde-hasta)1421-1431
Número de páginas11
PublicaciónEstudios Sobre el Mensaje Periodistico
Volumen26
N.º4
DOI
EstadoPublicada - oct 2020

Palabras clave

  • Broadband
  • Digital media
  • Interactivity
  • Online press
  • Social networks
  • Usability

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