Individual organizational legitimacy vs online organizational legitimacy

Alicia Blanco-González, Camilo Prado-Román, Francisco Díez-Martín, Giorgia Miotto

Producción científica: Capítulo del libroCapítulorevisión exhaustiva

1 Cita (Scopus)


Organizational legitimacy is determined by individuals who observe and evaluate the organizations according to social models. Individuals validate their judgments according to their beliefs, values, and ethical norms, even if they privately disagree with them. However, society relies on the opinions of others to make decisions, looking for shared and common standards with which to compare their evaluations. Advances in the field of organizational legitimacy suggest that this is a multilevel variable, which depends on individual perception (at the micro level), as well as on the influence of collective actors (at the macro level) such as government, media, organizations' social norms, trade associations, or opinion leaders. Nowadays, the most common way to measure legitimacy (at the macro level) has been based on the most relevant newspapers' content analysis. However, the ever-changing new environment characterized by new media and online user-generated content affected the traditional media "authority" and influence in organizations' legitimacy. Therefore, it is necessary to adapt the measurement of legitimacy to the evolution of the media, to the emergence of social networks and the large data generated on the web. Therefore, the objective of this research is to analyze the legitimacy at the micro level through surveys and at the macro level through the news published on The results provide a more complete measurement of organizational legitimacy, allow the comparisons between the levels of individual and online legitimacy, and quantify how digitalization may influence variables related to ethics, such as legitimacy.

Idioma originalInglés
Título de la publicación alojadaProgress in Ethical Practices of Businesses
Subtítulo de la publicación alojadaA Focus on Behavioral Interactions
Número de páginas12
ISBN (versión digital)9783030607272
ISBN (versión impresa)9783030607265
EstadoPublicada - 23 abr 2021


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