Improving creativity in organizations using creative techniques with experiential learning

In this paper we investigate the application of experiential learning training in a new field and its benefits: how experiential learning of the creative technique of brainstorming can increase idea generation effectiveness in organizations and subsequently faster idea implementation and easier operational execution. This paper presents a comparison between 'experiential learning training' versus 'no kind of training' and 'experiential learning training' versus 'non-experiential learning training' of eighty five groups from different organizations. Some groups participated in a brainstorming session in an 'experiential learning training' through a competency training programme, other groups participated in a brainstorming session without 'any kind of training' and finally the rest of the groups participated in a brainstorming session with 'non-experiential learning training'. The findings showed that learning brainstorming through Experiential Learning training significantly increased the fluency and flexibility of ideas generated. The results also showed an increase in the number of creative ideas implemented.