IKEA and design for everybody

I. Moll de Alba Mendoza

IKEA and design for everybody

I. Moll de Alba Mendoza

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Producción científica: Estudio de caso

Resumen

IKEA es una empresa sueca fundada en 1943 por un joven emprendedor Ingvar Kamprad. El caso describe a través de la entrevista con la directora de Comunicación y Diseño Interior la política de diseño de la empresa y, en especial, la política de 'diseño para todos'. Contiene abundante información sobre la cultura de la empresa, del modelo de negocio y cómo afecta a la política de diseño. Explica la visión del 'diseño para todos' y la particular segmentación del mercado, así como la estrategia de producto, la relación con proveedores y ejemplos de diseño de productos. Finaliza con una reflexión sobre la competencia y sobre el futuro de IKEA. La figura del fundador, Kamprad, ha sido y, continúa siendo en el 2008 con 82 años, una figura esencial para la empresa lo que plantea dudas sobre su futuro.

Idioma original	Inglés
Estado	Publicada - 1 oct 2009

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abstract = "IKEA is a Swedish company, founded in1943 by a young entrepreneur named Ingvar Kamprad. Using an interview with the Communication and Interior Design manager, the case study looks at the company's design policy with particular emphasis on the 'Design for Everybody' policy. It contains a great deal of information about company culture and business model, and how it affects design policy. It explains the 'Design for Everybody' vision and specific market segmentation, as well as product strategy, the relationship with suppliers and examples of product design. It ends with a look at IKEA's competition and its future. The figure of the founder, Kamprad, has been (and continues to be in 2008, at the age of 82) essential to the business, which may cast some doubt over the future of the company.",

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AB - IKEA is a Swedish company, founded in1943 by a young entrepreneur named Ingvar Kamprad. Using an interview with the Communication and Interior Design manager, the case study looks at the company's design policy with particular emphasis on the 'Design for Everybody' policy. It contains a great deal of information about company culture and business model, and how it affects design policy. It explains the 'Design for Everybody' vision and specific market segmentation, as well as product strategy, the relationship with suppliers and examples of product design. It ends with a look at IKEA's competition and its future. The figure of the founder, Kamprad, has been (and continues to be in 2008, at the age of 82) essential to the business, which may cast some doubt over the future of the company.

M3 - Case study

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IKEA and design for everybody

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