High-Tech Touchpoints Are Changing Customer Experience

Karen Lellouche Tordjman, Marco Bertini

Producción científica: Otra contribuciónBlog


This article explains three opportunities for business leaders who want to enhance their companies' customer experience and drive greater satisfaction and profitability. First, we recommend leaders to focus on removing any redundant friction from the purchase journey. Second, leaders must consider and implement augmented experiences. Finally, business leaders must emphasize intuitive interactions wherever possible.
Idioma originalInglés
EstadoPublicada - 20 mar 2023


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