From Corporate Brand Image to Consumer Loyalty: Looking for a route in financial institutions

Producción científica: Contribución a una conferencia › Contribución

Idioma original	Inglés
Estado	Publicada - may 2009
Publicado de forma externa	Sí
Evento	World 38th Annual EMAC Conference - Nantes, Francia Duración: 26 may 2009 → 29 may 2009

Conferencia	World 38th Annual EMAC Conference
País/Territorio	Francia
Ciudad	Nantes
Período	26/05/09 → 29/05/09

Cómo citar

@conference{07d18b3c2f4940c59e858368b19dedbf,

title = "From Corporate Brand Image to Consumer Loyalty: Looking for a route in financial institutions",

author = "Rafael Bravo and \{Matute Vallejo\}, Jorge and Pina, \{Jos{\'e} M.\}",

note = "Proceedings of the World 38th Annual EMAC Conference.; World 38th Annual EMAC Conference ; Conference date: 26-05-2009 Through 29-05-2009",

year = "2009",

month = may,

language = "English",

}