Fields of tourism innovation according to the level of investment

The aim of our study is to learn about the innovation models currently
used by Spanish tourism companies and determine if there is any
relation between the level of innovation and the sub-industry, the
firms’ billing volume, how they manage their innovation efforts, the
general innovation fields and the companies’ ranking of specific
innovation focuses.
Our findings reveal that hotels and tourist activity companies invest
the most in innovation, while intermediation and transport firms and
restaurants invest the least. However, there is no direct correlation
between innovation investment levels and the different tourism sub-
industries.
Contrarily, our results indicate that, as companies increase their
billing volume, they dedicate greater resources to innovation.
Similarly, though despite no significant difference, creating new
products attracts more investments than technology in order to
achieve differentiation. Also, the most innovative tourism companies
apply significant resources to client orientation efforts while very few
to cost reduction initiatives.