Ethical strategies in banking: The role of corporate social responsibility and price fairness as drivers of customer loyalty

Producción científica: Contribución a una conferencia › Contribución

Resumen

Proceedings of the World 39th Annual EMAC Conference.

Título traducido de la contribución	Ethical strategies in banking: the role of corporate social responsibility and price fairness as drivers of customer loyalty
Idioma original	Inglés
Estado	Publicada - jun 2010
Publicado de forma externa	Sí
Evento	World 39th Annual EMAC Conference - Copenhague, Dinamarca Duración: 1 jun 2010 → 4 jun 2010 Número de conferencia: 39

Conferencia	World 39th Annual EMAC Conference
País/Territorio	Dinamarca
Ciudad	Copenhague
Período	1/06/10 → 4/06/10

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

@conference{672ee11733fb4d4c86d1de186a240e6d,

title = "Ethical strategies in banking: The role of corporate social responsibility and price fairness as drivers of customer loyalty",

abstract = "Proceedings of the World 39th Annual EMAC Conference.",

author = "Rafael Bravo and \{Matute Vallejo\}, Jorge and Pina, \{Jos{\'e} M.\}",

note = "Proceedings of the World 39th Annual EMAC Conference.; World 39th Annual EMAC Conference ; Conference date: 01-06-2010 Through 04-06-2010",

year = "2010",

month = jun,

language = "English",

}

TY - CONF

T1 - Ethical strategies in banking

T2 - World 39th Annual EMAC Conference

AU - Bravo, Rafael

AU - Matute Vallejo, Jorge

AU - Pina, José M.

N1 - Conference code: 39

PY - 2010/6

Y1 - 2010/6

N2 - Proceedings of the World 39th Annual EMAC Conference.

AB - Proceedings of the World 39th Annual EMAC Conference.

M3 - Contribution

Y2 - 1 June 2010 through 4 June 2010

ER -