Estrategias empresariales basadas en el concepto 'diseño para todos' como ventaja competitiva. El caso de estudio 'FGC, unos ferrocarriles para todos'

Diversity is an inherent characteristic to human condition. It's expressed in terms of age, cultural and religious habits, illnesses, sexual orientation, etc., factors that can reduce the accesibility of potencial clients and users to specific offers. The recognition of this reality and its consideration when defining and developing business strategies maximize the business impact over its target. This is the focus of concepts like design for all, universal design and inclusive design. The research proposes an analysis methodology that can help managers to incorporate this strategic approach to the company. It also shows as example a successful case study that offers interesting lessons.