El propósito de la innovación en retail

Lluís Martínez Ribes

El propósito de la innovación en retail

Lluís Martínez Ribes

Producción científica: Otra contribución › Blog

Resumen

La innovación no suele ser fruto de un momento aislado, sino de un proceso dilatado (normalmente dura varios meses) con el objetivo de lograr un retail más efectivo. En una economía de mercado el paradigma de eficacia es lograr que el shopper elija tu tienda de forma continuada, y su preferencia te permite lograr un beneficio.

Idioma original	Inglés
Estado	Publicada - 1 dic 2013

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El propósito de la innovación en retail

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