El podcast en la comunicación empresarial: aproximación cualitativa desde la perspectiva del receptor

Digital innovation in companies is advancing significantly in the Broadband Society. During the pandemic, at a forced pace, operations were rethought to adapt them to the needs of the moment in each department and business area: telematic meetings, teleworking and new forms of communication. This research focuses on an innovative digital tool in the internal communication of companies: the podcast. Using a qualitative methodology (in-depth interviews with specialized business profiles) from the receiver’s perspective, an analysis is carried out on the implications of the implementation of the podcast in the internal communication of companies to discuss issues with employees. It is observed that companies and organizations are progressing in the development of digital tools to adapt their processes and improve internal communication.