El factor reputacional y los medios sociales: Propuestas métricas comparadas

The reputation of companies depends increasingly on Internet and social media (web, blog, social networks). The search of parameters to assess return on online investment is a priority. From a Delphi study,we analyze the metrics used in social media, the type of target to be achieved with them and sentiment analysis, impacting brand perception compared. The polarity of the comments inserted in social media helps the company to get more accurate solutions and improve the consumer experience.