Do social deal sites really work?

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@article{500e60c140c64a4fb9d38b2e25ef207c,

title = "Do social deal sites really work?",

author = "M. Bertini and Luc Wathieu and Sigman, \{Betsy Page\} and Norton, \{Michael I.\}",

year = "2012",

month = may,

language = "English",

volume = "90",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "5",

}