Digitally enabled business models: The case of social networks in banking

J. Busquets Carretero

Digitally enabled business models: The case of social networks in banking

J. Busquets Carretero

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Producción científica: Contribución a una conferencia › Contribución

Resumen

In this paper we present the preliminary results of the study on possible future banking business models in the presence of social networks. We use grounded theory and scenarios in uncertainty to propose them. This paper is the result of a two-year project among academic institutions in Spain and USA, Banco Sabadell the 5th bank in Spain, and IBM (Banking Sector and Research).

Idioma original	Inglés
Estado	Publicada - 24 jul 2012
Evento	2012 SRII Global Conference - Duración: 24 jul 2012 → 27 jul 2012

Conferencia

Conferencia	2012 SRII Global Conference
Período	24/07/12 → 27/07/12

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AB - In this paper we present the preliminary results of the study on possible future banking business models in the presence of social networks. We use grounded theory and scenarios in uncertainty to propose them. This paper is the result of a two-year project among academic institutions in Spain and USA, Banco Sabadell the 5th bank in Spain, and IBM (Banking Sector and Research).

M3 - Contribution

T2 - 2012 SRII Global Conference

Y2 - 24 July 2012 through 27 July 2012

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Digitally enabled business models: The case of social networks in banking

Resumen

Conferencia

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