@conference{3a3f364d5c9f4afe919c5201e84ea983,
title = "Developing a Green Marketing Strategy in the business-to-business context: An empirical analysis from the natural resource view",
author = "Elena Fraj and Eva Mart{\'i}nez and \{Matute Vallejo\}, Jorge",
note = "Actas del XXI Congreso Nacional de la Asociaci{\'o}n Cient{\'i}fica de Econom{\'i}a y Direcci{\'o}n de la Empresa (ACEDE).; XXI Congreso Nacional de la Asociaci{\'o}n Cient{\'i}fica de Econom{\'i}a y Direcci{\'o}n de la Empresa (ACEDE) ; Conference date: 04-09-2011 Through 06-09-2011",
year = "2011",
month = sep,
language = "English",
}