Critical themes in electronic commerce research: A meta-analysis

This paper profiles the eCommerce research of the past 7 years. Drawing on a sample of 582 articles in both academic and professional journals, we highlight the major domains and explore the most salient themes in each area. Our analysis finds that the interdisciplinary nature of eCommerce research has led to great diversity in the topics explored. Moreover, eCommerce researchers have been diverse in their use of both research approaches and methods. Our analysis delineates several areas that remain undeserved, highlighting a number of research opportunities for the IS community as eCoftimerce continues to evolve.