Cricking: Customer-product interaction in retail using pervasive technologies

Rafael Pous, Marc Morenza-Cinos, Joan Melià-Seguí, Zulqarnain Rashid, Anna Carreras

Producción científica: Capítulo del libroContribución a congreso/conferenciarevisión exhaustiva

9 Citas (Scopus)

Resumen

The popularization of eCommerce has led to effective customer shopping experiences. Pervasive computing could bring the benefits of eCommerce to brick and mortar stores, merging both online and physical worlds into a unique system. We define crick as the extension of the (c)lick and b(rick) concept, by means of pervasive technologies. In this paper, we summarize our work-in-progress research on using pervasive Radio Frequency Identification (RFID) to sense human-product interaction. These cricks can be performed through diverse interfaces in the retail domain, and automatically receive feedback in different manners. We believe that integrating RFID and other pervasive technologies in retail stores is the next step to obtain comprehensive customer's user models and preferences. Retail management improvement, or personal and collaborative recommendations, are envisioned to be successful applications of cricking.

Idioma originalInglés
Título de la publicación alojadaUbiComp 2013 Adjunct - Adjunct Publication of the 2013 ACM Conference on Ubiquitous Computing
Páginas1023-1027
Número de páginas5
DOI
EstadoPublicada - 2013
Publicado de forma externa
Evento2013 ACM Conference on Ubiquitous Computing, UbiComp 2013 - Zurich, Suiza
Duración: 8 sept 201312 sept 2013

Serie de la publicación

NombreUbiComp 2013 Adjunct - Adjunct Publication of the 2013 ACM Conference on Ubiquitous Computing

Conferencia

Conferencia2013 ACM Conference on Ubiquitous Computing, UbiComp 2013
País/TerritorioSuiza
CiudadZurich
Período8/09/1312/09/13

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