Creativity in a box: Mechanisms for translating creative passion into cultural products

This paper seeks to advance further a relational view of creativity by identifying the mechanisms that allow disciplining a creative passion and translating it into cultural products for the market. The paper advances a multi-level theoretical framework. In particular, we discuss two groups of mechanisms: (1) creativity-igniting roles that energize a creative endeavour, and (2) creativity-enhancing relationships that link individual creators with creative firms.