Conceptualizing a new business: A gym of the vision

This case study does not relate to a post-test via consumer neuroscience-research, but to an "ante brain-pleasing marketing" assignment to inspire and shape an innovative new retail concept. All neuroscientists know the brain doesn¡t like any type of pain at all. It prefers positive emotions. This is why we choose to create an atmosphere related with a problem or patient-care far from the WhO definition. To shape the retail concept, we radically opted for something both user-centric and brain-pleasing.