Comunicaciones y Responsabilidad Social Corporativa: Un Lienzo para Construir su Estrategia

J. Carlos H. Hurtado; Xavier Ferràs; Nuria Arimany; Dulcinea Meijide

doi:10.1109/CISTI.2015.7170551

Comunicaciones y Responsabilidad Social Corporativa: Un Lienzo para Construir su Estrategia

J. Carlos H. Hurtado, Xavier Ferràs, Nuria Arimany, Dulcinea Meijide

Producción científica: Capítulo del libro › Contribución a congreso/conferencia › revisión exhaustiva

2 Citas (Scopus)

Resumen

The communication's role in the business world evolves towards a more participatory and consensual model with stakeholders, because they are crucial to generate impact on social responsibility, improve reputation and remain being leaders in the future. Scholars have recognized that financial performance of the company, the investor relations, capital markets and build a brand image are aspects that day by day have greater influence the stakeholders; therefore, the purpose of this work is to create a tool that facilitates the construction of a communications framework to adjust the alignment of corporate social responsibility (CSR) in the company-stakeholder relationship. The canvas model proposed is a dynamic formula with the purpose of undertake a rapprochement of interests with strategic groups of the organization in order to define the best participatory mechanism and achieve a mutual benefit relationship within the activities of CSR.

Título traducido de la contribución	Communications and corporate social responsibility: A canvas to build its strategy
Idioma original	Español
Título de la publicación alojada	2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015
Editorial	Institute of Electrical and Electronics Engineers Inc.
ISBN (versión digital)	9789899843455
DOI	https://doi.org/10.1109/CISTI.2015.7170551
Estado	Publicada - 28 jul 2015
Publicado de forma externa	Sí
Evento	10th Iberian Conference on Information Systems and Technologies, CISTI 2015 - Aveiro, Portugal Duración: 17 jun 2015 → 20 jun 2015

Serie de la publicación

Nombre	2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015

Conferencia

Conferencia	10th Iberian Conference on Information Systems and Technologies, CISTI 2015
País/Territorio	Portugal
Ciudad	Aveiro
Período	17/06/15 → 20/06/15

Palabras clave

Corporate Communications
Corporate Social Responsibility
Corporate Sustainability
Stakeholders perception
Strategic Communications

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

Acceder al documento

10.1109/CISTI.2015.7170551

Otros archivos y enlaces

Enlace a la publicación en Scopus

Citar esto

Hurtado, J. C. H., Ferràs, X., Arimany, N., & Meijide, D. (2015). Comunicaciones y Responsabilidad Social Corporativa: Un Lienzo para Construir su Estrategia. En 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015 Artículo 7170551 (2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/CISTI.2015.7170551

Hurtado, J. Carlos H. ; Ferràs, Xavier ; Arimany, Nuria et al. / Comunicaciones y Responsabilidad Social Corporativa : Un Lienzo para Construir su Estrategia. 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015. Institute of Electrical and Electronics Engineers Inc., 2015. (2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015).

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title = "Comunicaciones y Responsabilidad Social Corporativa: Un Lienzo para Construir su Estrategia",

abstract = "The communication's role in the business world evolves towards a more participatory and consensual model with stakeholders, because they are crucial to generate impact on social responsibility, improve reputation and remain being leaders in the future. Scholars have recognized that financial performance of the company, the investor relations, capital markets and build a brand image are aspects that day by day have greater influence the stakeholders; therefore, the purpose of this work is to create a tool that facilitates the construction of a communications framework to adjust the alignment of corporate social responsibility (CSR) in the company-stakeholder relationship. The canvas model proposed is a dynamic formula with the purpose of undertake a rapprochement of interests with strategic groups of the organization in order to define the best participatory mechanism and achieve a mutual benefit relationship within the activities of CSR.",

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Hurtado, JCH, Ferràs, X, Arimany, N & Meijide, D 2015, Comunicaciones y Responsabilidad Social Corporativa: Un Lienzo para Construir su Estrategia. En 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015., 7170551, 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015, Institute of Electrical and Electronics Engineers Inc., 10th Iberian Conference on Information Systems and Technologies, CISTI 2015, Aveiro, Portugal, 17/06/15. https://doi.org/10.1109/CISTI.2015.7170551

Comunicaciones y Responsabilidad Social Corporativa: Un Lienzo para Construir su Estrategia. / Hurtado, J. Carlos H.; Ferràs, Xavier; Arimany, Nuria et al.
2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015. Institute of Electrical and Electronics Engineers Inc., 2015. 7170551 (2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015).

Producción científica: Capítulo del libro › Contribución a congreso/conferencia › revisión exhaustiva

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Hurtado JCH, Ferràs X, Arimany N, Meijide D. Comunicaciones y Responsabilidad Social Corporativa: Un Lienzo para Construir su Estrategia. En 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015. Institute of Electrical and Electronics Engineers Inc. 2015. 7170551. (2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015). doi: 10.1109/CISTI.2015.7170551

Comunicaciones y Responsabilidad Social Corporativa: Un Lienzo para Construir su Estrategia

Resumen

Serie de la publicación

Conferencia

Palabras clave

ODS de las Naciones Unidas

Acceder al documento

Otros archivos y enlaces

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