CEO Sociopolitical Activism of Family Business Leaders: developing sustainable regions via entrepreneurial endeavors

Our case study exemplifies a form of sociopolitical activism originated at the individual level, through a family owner's capacity to innovate by leveraging the power and capabilities of a wide array of collaboration with organizations including local communities, nongovernmental organizations (NGOs), politicians, and business leaders, to catalyze transformational changes (e.g., public policy change) to address societal grand challenges in Brazil.