Casos empresariales de éxito del sector del turismo

I. Moll de Alba Mendoza; J. Montaña Matosas; Francisco de Padua Solé Parellada

Casos empresariales de éxito del sector del turismo

I. Moll de Alba Mendoza, J. Montaña Matosas, Francisco de Padua Solé Parellada

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Producción científica: Contribución a una conferencia › Contribución

Resumen

Análisis de la gestión del diseño en diez casos de empresas del sector turístico. El estudio de empresas españolas del sector turístico reconocidas por sus "mejores prácticas" y por su orientación al diseño muestra que la apuesta por el diseño como ventaja competitiva determina un planteamiento estratégico y un modelo de gestión que potencia la orientación al mercado y favorece, por tanto, los resultados empresariales. Se estudiaron nueve casos de empresas reconocidas por su excelencia empresarial y por su orientación al diseño a partir de entrevistas en profundidad a propietarios y/o directivos de las empresas y de la aplicación de otras técnicas de investigación. Los casos sirven como ejemplo de éxitos empresariales y de ellos se extraen numerosas recomendaciones de gran interés para empresas del sector que busquen la excelencia.

Idioma original	Inglés
Estado	Publicada - 17 ene 2008
Evento	7th International Congress Marketing Trends 2008 - Duración: 17 ene 2008 → 19 ene 2008

Conferencia

Conferencia	7th International Congress Marketing Trends 2008
Período	17/01/08 → 19/01/08

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title = "Casos empresariales de {\'e}xito del sector del turismo",

abstract = "Studies of Spanish tourist sector firms recognised for their 'best practices' and for their design orientation reveal that backing design as a competitive advantage brings about a strategic approach and a management model which enhances market orientation and therefore contributes to business results. Nine cases of companies recognised by their excellence and their design orientation have been studied based on in-depth interviews with the firms' owners and/or executives in addition to the application of other research techniques. The cases are an example of business successes and numerous extremely interesting business recommendations can be extracted from them, especially interesting for companies of the sector that search excellence.",

author = "{Moll de Alba Mendoza}, I. and {Monta{\~n}a Matosas}, J. and {Sol{\'e} Parellada}, {Francisco de Padua}",

year = "2008",

month = jan,

day = "17",

language = "English",

note = "7th International Congress Marketing Trends 2008 ; Conference date: 17-01-2008 Through 19-01-2008",

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TY - CONF

T1 - Casos empresariales de éxito del sector del turismo

AU - Moll de Alba Mendoza, I.

AU - Montaña Matosas, J.

AU - Solé Parellada, Francisco de Padua

PY - 2008/1/17

Y1 - 2008/1/17

N2 - Studies of Spanish tourist sector firms recognised for their 'best practices' and for their design orientation reveal that backing design as a competitive advantage brings about a strategic approach and a management model which enhances market orientation and therefore contributes to business results. Nine cases of companies recognised by their excellence and their design orientation have been studied based on in-depth interviews with the firms' owners and/or executives in addition to the application of other research techniques. The cases are an example of business successes and numerous extremely interesting business recommendations can be extracted from them, especially interesting for companies of the sector that search excellence.

AB - Studies of Spanish tourist sector firms recognised for their 'best practices' and for their design orientation reveal that backing design as a competitive advantage brings about a strategic approach and a management model which enhances market orientation and therefore contributes to business results. Nine cases of companies recognised by their excellence and their design orientation have been studied based on in-depth interviews with the firms' owners and/or executives in addition to the application of other research techniques. The cases are an example of business successes and numerous extremely interesting business recommendations can be extracted from them, especially interesting for companies of the sector that search excellence.

M3 - Contribution

T2 - 7th International Congress Marketing Trends 2008

Y2 - 17 January 2008 through 19 January 2008

ER -

Casos empresariales de éxito del sector del turismo

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