Can social media distort price discovery? Evidence from merger rumors

Weishi Jia, G. Redigolo, Susan Shu*, Jingran Zhao

*Autor/a de correspondencia de este trabajo

Producción científica: Artículo en revista indizadaArtículorevisión exhaustiva

65 Citas (Scopus)
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Resumen

We study whether social media can play a negative information role by impeding price discovery in the presence of highly speculative rumors. We focus on merger rumors, where most do not materialize. We find that merger rumors accompanied by greater Twitter activity elicit greater immediate market reaction even though rumor-related Twitter activity is unrelated to the probability of merger realization. The price distortion associated with tweet volume persists weeks after a rumor and reverses only after eight weeks. The price distortion is more pronounced for rumors tweeted by Twitter users with greater social influence, for target firms with low institutional ownership, and for rumors that supply more details. Our evidence suggests that social media can be a rumor mill that hinders the market's price discovery of potentially false information.

Idioma originalInglés
Número de artículo101334
PublicaciónJournal of Accounting and Economics
Volumen70
N.º1
DOI
EstadoPublicada - ago 2020
Publicado de forma externa

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