Cambio de paradigma: desarrollo del "back-end" logístico para competir en e-commerce

Producción científica: Artículo en revista no indizadaArtículo

Resumen

Electronic commerce is showing unstoppable two-digit growth. The window on the world opened up by marketing via the internet reveals a horizon of excellent opportunities. The new e-commerce companies are dazzled by the commercial potential of internet, and they are focusing their competitive priorities on the development of advanced systems of consumer behaviour analysis, on the technology needed to manage their relationship with consumers, and on brand communication. However, they often forget that e-commerce is only viable if the customer perceives it as a secure, reliable and, above all, convenient option.
Idioma originalEspañol
Páginas12-18
Publicación especializadaHarvard Deusto Márketing y Ventas
EstadoPublicada - 1 abr 2014

Citar esto