Caixabanc, la conversión de la Caixa en banco

Josep M. Oroval Planas

Caixabanc, la conversión de la Caixa en banco

Josep M. Oroval Planas

Esade

Producción científica: Estudio de caso

Resumen

The image and reputation of la Caixa as a saving bank may change because of the transformation into a bank. The case invite to reflect on the changes that should take place in the communication and brand management of the new firm in order to regain a good reputation.

Idioma original	Inglés
Estado	Publicada - 1 oct 2011

Cómo citar

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abstract = "The image and reputation of la Caixa as a saving bank may change because of the transformation into a bank. The case invite to reflect on the changes that should take place in the communication and brand management of the new firm in order to regain a good reputation.",

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AB - The image and reputation of la Caixa as a saving bank may change because of the transformation into a bank. The case invite to reflect on the changes that should take place in the communication and brand management of the new firm in order to regain a good reputation.

M3 - Case study

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Caixabanc, la conversión de la Caixa en banco

Resumen

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Cómo citar