Branding Asian cities: Strategies and practice: Asian city branding: Strategy and practice 2010

Tugba Kalafatoglu

Producción científica: Capítulo del libroCapítulo

Resumen

In addition to Seoul, the book introduces eight other Asian cities - Tokyo, Japan, and Nagoya, Singapore, Pusan, South Korea, Istanbul, Turkey, and China's Shanghai, Hong Kong, Shenzhen, in urban brand building, are excellent also different, reflecting each city must be based on its own history, culture, resources and vision to build the city brand philosophy.
Idioma originalInglés
Título de la publicación alojadaAsian city branding: Strategy and practice 2010
Páginas150-185
EstadoPublicada - 1 mar 2012

Huella

Profundice en los temas de investigación de 'Branding Asian cities: Strategies and practice: Asian city branding: Strategy and practice 2010'. En conjunto forman una huella única.

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