Resumen
In addition to Seoul, the book introduces eight other Asian cities - Tokyo, Japan, and Nagoya, Singapore, Pusan, South Korea, Istanbul, Turkey, and China's Shanghai, Hong Kong, Shenzhen, in urban brand building, are excellent also different, reflecting each city must be based on its own history, culture, resources and vision to build the city brand philosophy.
Idioma original | Inglés |
---|---|
Título de la publicación alojada | Asian city branding: Strategy and practice 2010 |
Páginas | 150-185 |
Estado | Publicada - 1 mar 2012 |