Branding and design management

Producción científica: Capítulo del libroCapítulo


Design as a source of differenciation has become a key element for brand building. Good design is important for branding not only because aesthetical pleasign products and services compete better for consumers' short attention span but also because it may serve as a cohesive factor for all elements that configure a brand experience. This chapter examines issues in branding and design management. It analyses the importance of design for brand building, and the importance that strategyc design management can have for brand management.
Idioma originalInglés
Título de la publicación alojadaHandbook on brand and experience management
EstadoPublicada - 1 dic 2008


Profundice en los temas de investigación de 'Branding and design management'. En conjunto forman una huella única.

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