Brand authenticity: Towards a deeper understanding of its conceptualisation and measurement

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Idioma original	Inglés
Páginas (desde-hasta)	567-576
Publicación	Advances in Consumer Research
Volumen	40
Estado	Publicada - 2012

Cómo citar

@article{5cdb6eef15e24598aa12e2feab434dc4,

title = "Brand authenticity: Towards a deeper understanding of its conceptualisation and measurement",

author = "Manfred Bruhn and V.B. Schoenmueller and Daniela Schaefer and Daniel Heinrich",

year = "2012",

language = "English",

volume = "40",

pages = "567--576",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Association for Consumer Research",

}