Barcelona ciudad del diseño

I. Moll de Alba Mendoza; J. Montaña Matosas

Barcelona ciudad del diseño

Esade

Producción científica: Artículo en revista no indizada › Artículo

Resumen

Fundamentos históricos han propiciado que la ciudad de Barcelona sea asociada al concepto de diseño, lo que es atractivo para la promoción económica de la ciudad, pero para lograr consolidar y promocionar la marca Barcelona Design se requiere un planteamiento estratégico. En el artículo se reflexiona sobre los elementos determinantes para el desarrollo y promoción de la marca Barcelona Design y se ofrecen unas líneas estratégicas con este objetivo. La asociación del concepto diseño a la marca Barcelona Design se justifica a partir del análisis histórico de los fundamentos socio-políticos y económicos de la ciudad y de la realidad actual.

Idioma original	Inglés
Páginas	71-81
Publicación especializada	Management international = International management = Gestión internacional
Estado	Publicada - 1 oct 2009

Cómo citar

@misc{fee69a6db3f24ec494749a9b525d0be8,

title = "Barcelona ciudad del dise{\~n}o",

abstract = "Throughout its history, Barcelona has been associated with the concept of design. While this historical background can be helpful in the economic promotion of the city, the consolidation and promotion of the Barcelona Design brand requires strategic planning. In this paper, we analyse the determining factors that will come into play in the development and promotion of the Barcelona Design brand. We also suggest some strategies aimed at achieving these objectives. Based on a historical analysis of the city's socio-political background, as well as its present-day situation, we conclude that it is justified to associate the Barcelona Design brand with the concept of design.",

author = "\{Moll de Alba Mendoza\}, I. and \{Monta{\~n}a Matosas\}, J.",

year = "2009",

month = oct,

day = "1",

language = "English",

pages = "71--81",

journal = "Management international = International management = Gesti{\'o}n internacional",

issn = "1206-1697",

publisher = "Ecole des Hautes Etudes Commerciales",

}

TY - GEN

T1 - Barcelona ciudad del diseño

AU - Moll de Alba Mendoza, I.

AU - Montaña Matosas, J.

PY - 2009/10/1

Y1 - 2009/10/1

N2 - Throughout its history, Barcelona has been associated with the concept of design. While this historical background can be helpful in the economic promotion of the city, the consolidation and promotion of the Barcelona Design brand requires strategic planning. In this paper, we analyse the determining factors that will come into play in the development and promotion of the Barcelona Design brand. We also suggest some strategies aimed at achieving these objectives. Based on a historical analysis of the city's socio-political background, as well as its present-day situation, we conclude that it is justified to associate the Barcelona Design brand with the concept of design.

AB - Throughout its history, Barcelona has been associated with the concept of design. While this historical background can be helpful in the economic promotion of the city, the consolidation and promotion of the Barcelona Design brand requires strategic planning. In this paper, we analyse the determining factors that will come into play in the development and promotion of the Barcelona Design brand. We also suggest some strategies aimed at achieving these objectives. Based on a historical analysis of the city's socio-political background, as well as its present-day situation, we conclude that it is justified to associate the Barcelona Design brand with the concept of design.

M3 - Article

SN - 1206-1697

SP - 71

EP - 81

JO - Management international = International management = Gestión internacional

JF - Management international = International management = Gestión internacional

ER -

Barcelona ciudad del diseño

Resumen

Huella

Cómo citar