Banco Santander, growth strategy and internationalization (1984-2005)

L. Alemany; M. Planellas Arán

Banco Santander, growth strategy and internationalization (1984-2005)

Esade

Producción científica: Estudio de caso

Resumen

El Caso Santander expone la historia del Banco Santander (BS) durante los últimos 20 años, desde el año 1984 al 2005. A través del repaso de las diferentes fases de desarrollo del BS se va poniendo de manifiesto su estrategia y su evolución. En la primera parte del caso se repasa brevemente la evolución del sector financiero español. Se presenta la situación cuando el mercado estaba regulado y, posteriormente, los cambios acontecidos en 1985 cuando, tras la entrada de España en la Comunidad Económica Europea, se liberaliza el mercado. La liberalización del mercado, que muchas entidades financieras vieron con temor, fue vista por el BS como una oportunidad. Es aquí que comienza la historia del caso. El periodo 1984-2005 es dividido en cuatro etapas, claramente marcadas e identificadas: 1) Consolidación del mercado doméstico (1985-94), 2) Expansión en Iberoamérica (1994-1998), 3) Fusión con BCH (1999), 4) Internacionalización en Iberoamérica y Europa (1999-2004). El caso termina repasando los principales datos del BS en el 2005, año en el que recibe el premio a la excelencia, como mejor banco global, por la revista Euromoney.

Idioma original	Inglés
Estado	Publicada - 1 jun 2007

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title = "Banco Santander, growth strategy and internationalization (1984-2005)",

abstract = "This is a Spanish version. In July 2005 Grupo Santander received one of the Euromoney Awards for Excellence 2005 as the world's best global bank. The award was given by Euromoney magazine, which is renowned for its reporting on banking and international finances. It was the first time that a Spanish bank had won the award. Euromoney pointed to Grupo Santander's strong growth over the last 20 years, which has turned it into one of the world's ten largest banks in terms of stock market capitalisation. A key winning point was Grupo Santander's acquisition of Abbey National in 2004, the UK's sixth largest bank. Emilio Botin, President of Grupo Santander, heard the news in his office, which is sited in the bank's spanking new corporate campus at Boadilla del Monte, near Madrid. The headquarter is located in a 160-hectare greenfield site occupied by more than six thousand employees. At that moment, he must have recalled the path blazed by his bank, now considered to be the world's best. He may well have thought back to the first time he attended the luncheon traditionally held by Spain's eight biggest banks.",

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year = "2007",

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TY - GEN

T1 - Banco Santander, growth strategy and internationalization (1984-2005)

AU - Alemany, L.

AU - Planellas Arán, M.

PY - 2007/6/1

Y1 - 2007/6/1

N2 - This is a Spanish version. In July 2005 Grupo Santander received one of the Euromoney Awards for Excellence 2005 as the world's best global bank. The award was given by Euromoney magazine, which is renowned for its reporting on banking and international finances. It was the first time that a Spanish bank had won the award. Euromoney pointed to Grupo Santander's strong growth over the last 20 years, which has turned it into one of the world's ten largest banks in terms of stock market capitalisation. A key winning point was Grupo Santander's acquisition of Abbey National in 2004, the UK's sixth largest bank. Emilio Botin, President of Grupo Santander, heard the news in his office, which is sited in the bank's spanking new corporate campus at Boadilla del Monte, near Madrid. The headquarter is located in a 160-hectare greenfield site occupied by more than six thousand employees. At that moment, he must have recalled the path blazed by his bank, now considered to be the world's best. He may well have thought back to the first time he attended the luncheon traditionally held by Spain's eight biggest banks.

AB - This is a Spanish version. In July 2005 Grupo Santander received one of the Euromoney Awards for Excellence 2005 as the world's best global bank. The award was given by Euromoney magazine, which is renowned for its reporting on banking and international finances. It was the first time that a Spanish bank had won the award. Euromoney pointed to Grupo Santander's strong growth over the last 20 years, which has turned it into one of the world's ten largest banks in terms of stock market capitalisation. A key winning point was Grupo Santander's acquisition of Abbey National in 2004, the UK's sixth largest bank. Emilio Botin, President of Grupo Santander, heard the news in his office, which is sited in the bank's spanking new corporate campus at Boadilla del Monte, near Madrid. The headquarter is located in a 160-hectare greenfield site occupied by more than six thousand employees. At that moment, he must have recalled the path blazed by his bank, now considered to be the world's best. He may well have thought back to the first time he attended the luncheon traditionally held by Spain's eight biggest banks.

M3 - Case study

ER -

Banco Santander, growth strategy and internationalization (1984-2005)

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