Artificial Intelligence in Marketing Strategic Decisions via Product Portfolio Optimization

Patricia Rodriguez Garcia; D. Lopez-Lopez

Artificial Intelligence in Marketing Strategic Decisions via Product Portfolio Optimization

Patricia Rodriguez Garcia, D. Lopez-Lopez

Departamento de Marketing

Producción científica: Contribución a una conferencia › Contribución › revisión exhaustiva

Idioma original	Español
Estado	Publicada - 2024
Evento	DSA International Summer Conference 2024: Empowering Human Decision Making in a Robotics & Data-Driven World - Valencia Duración: 6 jun 2024 → 7 jun 2024 Número de conferencia: 2

Conferencia

Conferencia	DSA International Summer Conference 2024
Título abreviado	DSA
Ciudad	Valencia
Período	6/06/24 → 7/06/24

Citar esto

@conference{44be4878aad44e2ba9b5262a995327cb,

title = "Artificial Intelligence in Marketing Strategic Decisions via Product Portfolio Optimization",

author = "{Rodriguez Garcia}, Patricia and D. Lopez-Lopez",

year = "2024",

language = "Espa{\~n}ol",

note = "DSA International Summer Conference 2024 : Empowering Human Decision Making in a Robotics & Data-Driven World, DSA ; Conference date: 06-06-2024 Through 07-06-2024",

}