Analysis of social media platforms and their potential value for the tourism industry

Daniela Freund, Alfredo Ouro Villaravid, José Francisco Valls Giménez

Producción científica: Contribución a una conferenciaContribución

Resumen

This paper investigates the use of social media platforms and their value for companies in the tourism industry. The analysis shows the value these platforms provide by focusing on communication facilities, brand exposure, traffic generation, web positioning, content, e-commerce functionalities, activities, and overall usability. This paper aims to answer the questions: how do social media networks add value to the tourism industry; and how can companies benefit from this knowledge?
Idioma originalInglés
EstadoPublicada - 31 may 2012
Evento2nd AHTMM Conference 2012 -
Duración: 31 may 20123 jun 2012

Conferencia

Conferencia2nd AHTMM Conference 2012
Período31/05/123/06/12

Huella

Profundice en los temas de investigación de 'Analysis of social media platforms and their potential value for the tourism industry'. En conjunto forman una huella única.

Citar esto