Resumen
This paper investigates the use of social media platforms and their value for companies in the tourism industry. The analysis shows the value these platforms provide by focusing on communication facilities, brand exposure, traffic generation, web positioning, content, e-commerce functionalities, activities, and overall usability. This paper aims to answer the questions: how do social media networks add value to the tourism industry; and how can companies benefit from this knowledge?
Idioma original | Inglés |
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Estado | Publicada - 31 may 2012 |
Evento | 2nd AHTMM Conference 2012 - Duración: 31 may 2012 → 3 jun 2012 |
Conferencia
Conferencia | 2nd AHTMM Conference 2012 |
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Período | 31/05/12 → 3/06/12 |